Own Your Name: The NIL Guide for Parents and Athletes

Protect their name. Build their legacy. Move smart before the spotlight.

Most families aren’t ready for what’s coming. NIL (Name, Image, and Likeness) is changing the game for high school athletes — and most don’t know the rules until it’s too late. Own Your Name is the field manual that helps parents and athletes take control before opportunity turns into chaos.

“Your athlete’s name is their most valuable asset — this book shows you how to protect it.”

What You’ll Learn

• How to protect your athlete’s Name, Image, and Likeness from day one
• When and how to form an LLC and set up bank structure the right way
• Common eligibility mistakes that derail young athletes
• Simple tax fundamentals for athlete families
• How to evaluate deals and negotiate with confidence
• Turning NIL from confusion into control with real structure

Who It’s For

• Parents guiding middle school, high school, or college-bound athletes
• Student-athletes who want to build a brand with structure, not hype
• Coaches and mentors who want a trusted NIL framework for their athletes

Inside the Guide

• NIL, Explained: what it really means and how it works
• Ownership & Protection: trademarks, image rights, and control
• Business Setup: LLCs, taxes, and money flow — made simple
• Compliance: understanding NCAA and state rules
• Money Management: how to track, plan, and reinvest properly
• Deals & Deliverables: what to look for before signing anything
• Family Operating System: roles, trust, and decision clarity

Format

• Digital eBook (PDF)
• Paperback edition available soon

Disclaimer: This guide is educational only and not legal, tax, or financial advice. Consult a licensed professional for advice specific to your situation.

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